Chocolate is the number-one food craving of Americans, particularly women: Nearly half report intensified desire for cocoa during that time of the month. Experts believe the increased craving is due to hormone fluctuation.
Combine those cravings with premenstrual symptoms like bloating, irritability, and fatigue, and you’re looking at a perfect storm for overeating. But a new product on the market aims to satisfy your sweet tooth and treat PMS at the same time.
Magical Chocolate Treats Could Be the Key to PMS Relief
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It’s that vicious cycle of overindulging, fueled by period-related sugar cravings and pain, that spurred Tania Green to find a solution. “I found myself indulging in decadent desserts that I could find at the 24/7 bakery right down the street from my apartment,” the 30-year-old, who normally leads a healthy lifestyle, told Forbes.
She did the math and realized her period cravings accounted for more than 100 diet “cheat days” annually, or almost one-third of a year.
Frustrated, Green began combing through recipes for a way to combine dessert with the natural supplements she took to alleviate menstrual pain. It took two months of experimenting, but Green finally hit on the perfect mixture of rich chocolate and herbs like Siberian ginseng, chamomile, and dandelion root (for bloating, cramping, and irritability, respectively) to make those monthly visits tolerable. She named her creation PMS Bites.
Green invested $2,000, the sum of her life savings, and turned to Kickstarter to launch her company, Everything Bites. According to Forbes, she spent the first seven months in business doing everything herself—marketing, packaging, fulfilling orders and making 8,000 bites by hand—resulting in $20,000 in sales (!).
Recently, Green’s hard work paid off when the producers of ABC’s Shark Tank invited her to pitch on the show. She has more products in the works, including Menopause Bites, Insomnia Bites, and Hangover Bites, due out in early 2017, and already counts the founder of Stacy’s Pita Chips among her investors, Forbes reports. The original “bites” sell online and at 15 Boston-area locations.
A photo posted by PMS Bites (@pmsbites) on
With 90 percent of women who menstruate experiencing one or more of 150 possible PMS symptoms for 7-10 days out of the month, Green knows there’s a market. Plus, the vegan, gluten-free snacks are 80 calories a serving—a small drop in the bucket for a healthy diet. Tune in May 20 to see if any of the Sharks agree.