Essense started from an Italian team of coffee lovers. Fascinated by international ways to enjoy coffee, they studied and designed an innovative tool that encases three brewers in one for a new coffee experience. This way, it is possible to prepare French Press, Cold Brew and Aeropress coffee by using ground coffee or for the first time a special coffee pod.
Essense – The first coffee pod for French Press, Cold Brew and Aeropress
After the first prototypes, Essense presented the project on the web and immediately began to receive comments and interesting ideas from users all around the world. They realized how important to collaborate with users is, and decided to start a new community program. “In fact, this project represents the need of creating something new, a new standard, a new conception as coffee, for anyone who loves this precious drink. And what is the best way to do it, if not shaping the product all together?”, explains Andrea Bernardi, the Essense creator.
Combining the concepts of testing and tasting, Essense is launching the program Be a Taster.
This project is creating a big international team –the Essense Tasters. They will try the brewer and give their feedback to improve it with tailored solutions. In this way, “everyone all over the world can contribute to a project made by coffee lovers for coffee lovers”, says the team.
The official website has been redesigned to support the program. Everyone can start their journey and apply to become a Taster by filling out a short form. Those who are selected will receive a free Essense kit: they will try this new coffee experience in their own everyday life and the community project will get started.
Be a Taster has just launched, and it has already got many applicants from all over the world. The selection of the first group of Tasters will be made in October, and they will receive Essense samples by December.
Essense coffee cupping – video for coffee lovers